Coue, Emil
1857-1926    69 years
French pharmacist, psychologist, therapist, etc.

"conscious autosuggestion" method of
therapy--repeat to yourself some good thought or
deed, and it wil happen.
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Some of you may have heard of the law of the
French scientist
Emil Coue: The Law of Reverse
Effect. We can do what we want to do in such a way
that it brings the opposite result of the one
intended. Someone is learning to ride a bicycle.
The road is big and wide, just a small rock is lying
by the side of the road. The cyclist becomes afraid
of bumping into it. There is a hundred-to-one
chance against the cyclist running into that rock –
even a blind person would, in all probability, pass it
safely by – but because of the fear, the rider
becomes over-conscious of it. The rock looms large
in this person’s mind, and the rest of the road
vanishes. The person is hypnotized by that rock,
drawn to it, and finally runs into it. This person
collides with the very thing he did his utmost to
avoid...

                                                --Osho
         From Sex to Superconsciousness, ch. 2
                  oshobob  The Living Workshop                                
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